Every year or so, I end up going on a binge unsubscribing newsletters and facebook groups (I don’t use other social media platforms).
During these exercises, my favorites are never at risk and the spammy ones have no chance of surviving. But the tough ones are those which always seemed interesting but don’t often get clicked.
For those, I go through one or two copies of the newsletter and if there isn’t something that catches me, I unsubscribe. A decision is made on a whole body of work based on one or two samples.
Fortunately nothing is permanent in the internet age, but it’s still a daunting thought. You only get so many shots at someone’s attention and then it’s gone.