GRIZZLY PEAR

written snapshots

Measuring the hard stuff

One of the challenges of being in the design world is that its limitless. You can always be tweaking and refining. And often it’s a matter of taste.

So how do we square this with the Peter Drucker adage “if you can’t measure it, you can’t improve it”? I’m really not sure, but I suspect that is a key to success in this industry.

“How do you measure good design?”

I’ll bet that trying to answer the question is the first step, at least it’s a more concrete question than the generic “what is good design”.