I have a fondness for listening to EDM while doing chores. If I come across a song I like, I’ll play it on youtube since it’s difficult to repeat songs on the free streaming services.
That means I’ve come across a wide selection of music videos, and I’ve noticed a genre of videos where it is merely a recording just beautiful young people being beautiful. Instagram in music video format.
How incredibly dull. Eye candy may be pleasant, but without any story or any hook, it can nearly ruin a song.
If you’ve been handed a decent song and given creative reins to for the video, please do something with the opportunity. It doesn’t have to be earth-shattering, you can even use pretty people, but at least try something.
If you’re not going to try to avoid boring, then at least do us the courtesy of just shooting a video of yourself making the music and let it speak for itself.