Petronas, a Malaysian energy company, has been banging out a tearjerker for Chinese New Years video ad every year for the past two decades.
At this point, my mental clock knows to look up their youtube channel around this time every year.
I just burnt half an hour rewatching their catalog. Not every one is excellent, but they got a damn good hit rate.
Perfection is impossible but trying hard to meet your promise is always achievable.
People respect consistent effort. Showing up is its own virtue.