My boy was curious about the book, so I read it to him, as Seth recommended in the postscript of his introduction.
Per the subtitle, it’s an “ABC for grownups”.
This book is distilled Seth.
If you follow his work, it’s nothing new — a collection of his key maxims, with colorful illustrations by Hugh MacLeod.
It embodies the “simple not easy” model, discarding the customary fluff that self-help authors use to make the “simple” feel less “not easy”.
I like Seth, but I’m not an tech-gig artist-entrepreneur so much of his work isn’t for me. I appreciate his gracious demeanor though I fear I’m overlooking a catastrophic deficiency in his optimistic worldview.
Oh well. Until I figure out the source of my nagging discomfort, I’ll keep saying that Seth is the great self-help artist of this era.
My two Godin favorites are the Dip and Linchpin. This book comes close to that top pairing.
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I should write a book of 26 maxims.
But of what subject?
One day.